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Focus Groups

Focus groups are planned discussions designed to elicit specific information, thoughts, or opinions from a targeted group of potential clients (6-15 people) you have gathered together. 

  1. Focus Groups Tips This website links to numerous articles on moderating focus groups as well as techniques, methods and planning.
  2. Focus Groups Guide Business and Industry Canada discusses the best uses of focus groups along with methodological considerations.
  3. Basics of conducting focus groups The Free Management Library provides information about the basic steps involved in organizing and running a focus group.

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