Regular hours resumed Sept. 7, 2021

15/10/2021

Ottawa Public Library has returned to regular pre-pandemic hours at most branches as of September 7, 2021 — including Sunday hours at 10 branches and InfoService. Hours are posted at branch entrances and on the Hours and location page of the OPL website.   

 

Extended curbside service at Alta Vista branch October 16 from 10 am to 5 pm

15/10/2021

The Alta Vista branch will extend curbside services at the rear door and parking lot on Saturday October 16, 2021 from 10 am to 5 pm .The branch will resume regular service on Monday, October 18 at 10 am.  .  

Overdrive: Issues with older Apple devices or browsers

12/10/2021

Recent changes by Overdrive and Libby have impacted compatibility with older versions of Apple's mobile and desktop operating systems. Those who use older Apple devices (Mac computers running lower than macOS 10.12.1 and iPhones/iPads running iOS 9) may have trouble using the OverDrive desktop or mobile apps, while Libby is no longer supported on iPhones and iPads running iOS 9.

Notice: Carlingwood Branch

14/10/2021

The elevator at Carlingwood branch is currently out of service. 

Closure: Centennial Branch

15/10/2021

Centennial Branch will be open from  2 pm  to 5 pm only Saturday October 16,  due to a planned Hydro Ottawa Power outage.

 

You are here

Guide to Market Research, Ottawa

Market research is an ongoing process of gathering and analyzing information related to getting your products/services to the consumer. Understanding the wants and needs of your customer and the opportunities in the market is essential for business success.   BDC (Business Development Bank of Canada) offers an overview of how to conduct market research. Also check out FedDev Ontario's introduction to market research

Emphasis in this guide is on resources that are free.

Primary Market Research

Primary Market Research is the data you gather yourself, about your market, your potential customers, and your future business prospects.  You must decide what information you’re looking for and how you will contact your target group. The following are resources to learn the various techniques involved in conducting Primary Market Research along with the most commonly used tools.  Also check out our topic guide on primary market research.

Secondary Market Research

Secondary Market Research is finding published research material, articles, and statistics, and analyzing it for your market, your business area.  For example, find contact details and financial records of companies (e.g., potential corporate sponsors, donors; competitors), find social and industrial trends, learn of new trends.  Below are resources that you can access free of charge.

For a Market Research consultation, book an appointment online.