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  • UPDATE – Provincial announcement regarding public libraries and pickups

    15/05/2020

    We greatly appreciate the Province’s announcement that as part of the first phase of reopening libraries can begin to offer pick-up or delivery of materials. 

    There is a lot of work to do be able to offer these services while ensuring the safety of our employees and our customers. Our plan to resume our physical services needs to account for physical distancing requirements, provision of personal protective equipment, enhanced sanitary controls, and new protocols for employees and customers. We are working on offering holds pick-ups as soon as we can safely do so.  

    We will be communicating all new developments in our service offering to you on all our platforms, as soon as we have updates. 

    Thank you for your patience as we move through this rapidly evolving situation. 

    ******

    OPL branches, Bookmobile stops and Homebound delivery services are closed until June 30, 2020. The closure is in response to advice from Ottawa Public Health (OPH) with regards to COVID-19 (coronavirus) for the health and safety of our community. We will continue to monitor the situation and reassess as the situation evolves. Currently, please note:  

    • Due dates for all currently checked out materials have been extended and late fees suspended.
    • Book drops are not available since branches are closed. Hold on to OPL items and return them when branches reopen. 
    • Holds are suspended, and pick up expiry dates extended. This includes interlibrary loans (ILL).
    • Meeting room rentals are cancelled, and fees are being refunded; and
    • Computer bookings, programs, events and outreach activities are cancelled.
    • Expired cards, or those about to expire, have been extended. 

    You can use the Library online:

    We thank you for your patience and support, and we look forward to seeing you online and in person again soon.

Guide to Market Research, Ottawa

Market research is an ongoing process of gathering and analyzing information related to getting your products/services to the consumer. Understanding the wants and needs of your customer and the opportunities in the market is essential for business success.  
BDC (Business Development Bank of Canada) offers an overview of how to conduct market research. Also check out FedDev Ontario's introduction to market research

Emphasis in this guide is on resources that are free.

Primary Market Research

Primary Market Research is the data you gather yourself, about your market, your potential customers, and your future business prospects.  You must decide what information you’re looking for and how you will contact your target group. The following are resources to learn the various techniques involved in conducting Primary Market Research along with the most commonly used tools.  Also check out our topic guide on primary market research.

Secondary Market Research

Secondary Market Research is finding published research material, articles, and statistics, and analyzing it for your market, your business area.  For example, find contact details and financial records of companies (e.g., potential corporate sponsors, donors; competitors), find social and industrial trends, learn of new trends.  Below are resources that you can access free of charge.

For a Market Research consultation, book an appointment online.